One of the biggest stories of the EPL this campaign is the drop of scoring in open-play scenarios and how teams are finding goals more from set-plays as an alternative.
Comparing how goals have been scored to the first 11 games last season, there have been a drop of 39 scored in open play and an increase of 26 from team set-pieces and penalties, resulting in 13 fewer in total.
Considering overall statistics, efforts on goal sides are producing show a staggering 370 fewer in open play than at this stage last season.
And despite the notable jump in dead-ball scores, records show only two additional shots created from them excluding penalties, indicating how effective teams have been at discovering methods to net from set-pieces.
The 301 goals scored in 110 games up to now calculates at 2.74 scores per game, which if it continued for all 38 games would be the least for since 2020-21, since 2020-21 (2.69 average).
Yet merely 196 goals coming in open-play translates to 1.78 each match and is heading to be the smallest for since 2009-10, since 2009-10 (1.76 average).
That campaign also marks the only Premier League campaign to experience goals scored more frequently from dead-balls without spot-kicks than this campaign's frequency of 0.77 each match (0.79).
In terms of scoring from open-play, Wolverhampton Wanderers have seen by far the biggest decrease, netting a mere four in 11 matches, 10 less than at this stage last season.
Excluding Wolves, England's top division's fall in open-play scoring is largely a trend among London clubs, with five of the city's seven teams scoring a minimum of five less scores from open-play than last season.
Honestly, that's largely down to them netting many scores at the start of the previous campaign rather than them really struggling to convert in open play the current term.
At the same time Man City have seen the largest rise, with all but one of their 23 scores so far originating in open play.
Looking at newly promoted sides with those that were relegated that they superseded. Play-off champions Sunderland have scored three more goals in open play than the Saints managed in their first 11 games on their way to demotion last season.
In terms of goals scored from set-pieces (not counting spot-kicks), Arsenal and the Blues have experienced the most significant jump, with both sides replacing the five fewer goals that they've netted in open-play with identical figures from set-pieces.
United have netted twice as many scores from set-plays as they achieved in matchday 11 the previous campaign prior to the manager took over, while the Black Cats additionally prove more effective at scoring than the club they replaced they replaced.
Man City seem unaware of the memo about scoring more from set-plays, because they've scored three less than last season, similar to the Reds, even if this may result from the change in style they have tried to implement.
Six clubs – Arsenal, Chelsea, the Cottagers, Newcastle, Spurs and the Hammers – represent this season's top trend-setters by scoring fewer goals from open-play and more from set-plays, while Man City are the sole team to go against the grain to date by performing the exact opposite.
It will be fascinating to see if sides persist to depend greatly on set-pieces as the campaign progresses or if they rediscover their overall inventiveness and begin converting additional scores in open play also.
Mira is a tech journalist and AI researcher with over a decade of experience covering emerging technologies and their societal impacts.