The co-founders of the well-known ice cream brand Ben & Jerry's has claimed that corporate owner the multinational conglomerate prevented the launch of an innovative pro-Palestinian frozen dessert product.
Ben Cohen, who co-founded the business with Jerry Greenfield, revealed how he will independently develop this new product as part of a personal collection highlighting issues the company has been prevented from addressing publicly.
The recent development intensifies the ongoing conflict between the internationally recognized ice cream maker and Unilever, the British packaged goods corporation which has owned the ice cream brand for over two decades.
The co-founders maintain how the parent company and its ice cream arm the Magnum brand improperly prevented their company from "honouring its social mission".
Mr. Cohen announced via social media how he's developing an innovative watermelon-flavored sorbet, asking for consumer ideas regarding naming options and potential ingredients.
âI'm doing what they were prevented from doing,â the founder commented from a cooking set. âI'm creating a watermelon-based frozen dessert that calls for lasting ceasefire for Palestinians while demanding repairing the damage that was done there.â
This particular fruit has become a symbol for support for the Palestinian people because of its colors, that match the colors in the Palestinian flag â red, green, black and white.
In 2021, Ben & Jerry's ceased sales of their merchandise in areas under Israeli control, resulting in Unilever selling the Israeli operation to a local licensee, thus allowing ongoing distribution in the occupied West Bank.
This upcoming dessert series is being created through Ben's Best, the socially conscious ice cream brand that was first created several years back for endorsing ex- political contender Senator Sanders with the product "Bernie's Return".
The founder stated how he will develop other ice cream flavors focusing on issues which Ben & Jerry's was silenced from addressing publicly due to Unilever.
This development comes after partner Mr. Greenfield resigned from the company in September, following decades with the organization, citing concerns regarding how its independence was compromised following Unilever's decision to curb their advocacy work.
At that time, Mr. Cohen remarked that âMy partner has strong compassion and this conflict with our parent company was deeply distressing him."
"My heart leads me to keep working within the organization to fight for corporate autonomy so that it can fulfill the social mission, the principles which it was founded on and has maintained for decades," he told media outlets.
Mira is a tech journalist and AI researcher with over a decade of experience covering emerging technologies and their societal impacts.