The NFL has imposed a substantial $250,000 fine on Dallas Cowboys proprietor Jones for what he claims was an “unintentional” obscene gesture directed at attendees during a Sunday’s contest at MetLife Stadium.
Widely circulated footage seemed to capture Jones flashing his middle finger toward opposing supporters, but Jones maintains he was actually giving a thumbs-up to Cowboys fans in attendance as his team clinched a decisive win.
“That was unfortunate. It was essentially an interaction with our fans seated near me,” Jones stated during a radio appearance. “Present was a large group of Dallas supporters—not New York fans, Cowboys fans. The whole venue was brimming with excitement for the Dallas team.”
He further clarified that the gesture was completely unintentional, occurring amid the excitement following the team’s last score. “I simply showed the wrong finger,” he remarked. “It was inadvertently done. I’m not kidding. Should you call it accidental, you can. But it got corrected pretty quick.”
This incident isn’t the first time an NFL owner has been penalized for misconduct. Previous cases involve:
Jones, who is known for his publicity flair, possesses an estimated wealth of $16 billion, making the fine manageable for the wealthy owner.
The incident comes after a controversial preseason for Jones, who faced widespread criticism from the Cowboys fanbase after the team traded key defensive player Parsons to the Packers.
Additionally, Jones was a central subject in a streaming series that examined his influence in building the Cowboys into the globe’s most valuable sports franchise, despite its recent title shortcomings.
The NFL’s decision to fine Jones underscores its continuing initiative to uphold professional conduct among all franchise representatives, regardless of their status or financial standing.
Mira is a tech journalist and AI researcher with over a decade of experience covering emerging technologies and their societal impacts.